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Sony's "black card" RX100 launches digital camera interview Yesterday, Sony has released Cyber-shot in Beijing-a new series of digital cameras-Sony RX100, this product uses 1-inch (13.2x8.8mm) Exmor CMOS sensor, the size ratio is 3:2, with 20.2 million effective pixel imaging capacity, carrying Kaer·caisi (Vario SonnaR T*) lens, equivalent 28-100mm focal segments, maximum aperture of F1.8-4.9, and uses a 1.23 million resolution 3-inch screen. After the end of the Conference, we interview with Sony (China) Ltd Director of digital imaging product, Ning Chen cleverdragon, product manager, digital imaging and digital video products DepartmentManager, Yang Jian, here is an interview with content. Sony RX100 Conference interview with host: all good afternoon, thank you so much for taking time out to participate in the Conference. By just press conference, I think all of our products have a deeper understanding, certainly some questions on our products. The next link is relatively easyExchange time, hope to raise the question, our Ning Chen, Mr cleverdragon and doing a thorough exchange of views with Mr Yang Jian. Media: Sony RX100 "black card" concept is the first time I could feel a professional camera and a card concept camera can be integrated together, Sony will start from RX100 black card, create a new professionalGrade cards camera product line? In addition, next, Sony would join RX features such as touch screen in a series of new products? Ning Chen: you say is very true, we released this time Sony RX100 is opening up a whole new market, to cover the current card machines not covered by area of expertise, so our main target users of the camera position and singleAgainst the second camera and single-user, is, of course, in addition to such users, has high requirements for quality of card users may also be interested in this product, which is the product of two major groups of users. Especially the first user, we now present cards do not meet their requirements, not user-supplied cards now machine will not be ableAchieve high-quality and professional machines cannot provide light shooting experience. And cameras of the future plan, we cannot give a definite answer for the time being, but will be based on user feedback, continuous improvement to meet user needs. Media: Sony RX100 positioned at single/single-machine, then its life how? If the machine has a power-saving class feature？ Yang Jian: battery problems, RX100 we newly developed brought a NP-BX1 battery, this battery has the capacity of 1240 Ma, and compared to the previous with the battery 30% to upgrade, according to CIPA standard, a full charge can shoot about 330 photos. Power-saving mode, RX100 with previous products, Is a power-saving mode allow users to adjust. Ning Chen: the battery capacity is the same as BN-1 battery capacity is the media: Sony "black card" used by the sensor with Nikon sensor size 1 series is basically the same, but RX100 with 20.2 million pixels, and Nikon 1 has only 10 million pixels, I'd like to ask is, how can Sony isBalance high pixels and noise control of high? Yang Jian: but what about newly developed 1-inch EXMOR CMOS sensor, it has a very strong high and low noise characteristics, and three core technologies of Sony imaging, image sensor, BIONZ image processor that is Sony and Sony's high quality lenses. Excellent noise controlThat is not a component will be able to achieve, but requires a powerful technique to achieve as a whole, so our image sensor and image processor plays a very important role. With this set of techniques to achieve the perfect noise control. Media: Sony RX100 was named "black card" camera, I understand it is the black card of the camera, I do not know you.Out of the "black card" after the camera, whether there will be a different color? Even if it is limited edition. Black, of course, is very professional and elegant, but also some people will like the color of the other, such as my NEX is white. The cleverdragon: I also like the "black card" the name, "black card" represents the current card machine in the highest levels of product, and the lens is very powerful. Media:Solution for the card in the machine of a dark horse? The cleverdragon: color is now black, no decisions in the future, will be based on user feedback to consider the question of color. And is now the main target audience are single, single electric customers. Ning Chen: "black" we expanded it represents classic and professional, is to elaborate product ideas from that direction. Media: Internet nowPhoto is a trend, many of the cards have joined the Wi-Fi function, this function but I looked at the RX100 was not, for what reasons not to join the Wi-Fi was it? But what about the product will be added in the future? Yang Jian: Wi-Fi for this function, we published in the spring when new products, in our HX-30And our TX300 is carrying on this feature, but for this product, we also did not take into account. Of course we'll be through user feedback to examine practical, then decide to which a number of function points to highlight products. Media: Hello, I would like to ask what, RX100 where does inspiration come from? Also expects the market price is how much? MoreCleverdragon: mainly from the classic industrial design, minimalist design and compact body can provide high-quality, can well meet the current US single, single user. Price is still probably at around 4,500. Media: when it comes to price, so the price and two hot micro-current Sony camera, NEX-5N www.powerleveling.us, and NEX-C3Close to the addition of these two products is 16 million pixels, then under Sony's how to guide the consumer in the same price, choose to buy a small machine for 20 million pixels, 16 million pixels, interchangeable lenses and a machine? Ning Chen: in fact, these two machines for customers is not the same as, "black card" is an SLR as a user/singleElectrical machines, NEX is a micro-camera, we think he is the main photographer of more machines, especially NEX this high-end micro cameras. 5N and C3, is for some of them more ready to upgrade from normal card machines, and looked forward to further improve their photography skills, and access to high-quality user. So we think that it does not conflict, targetNot the same group, so price is not first of all, we consider the first factor. Media: do that is in the same location as the NEX position? Ning Chen: the price positioning of the two are similar, but the user group is not the same. Media: see DSC-RX100 very advanced today, fashion, not only by professionals like, would also be fashionistasLove, we launched DSC-RX100 what was intended? Also more concerned about this machine is the time to market. The cleverdragon: RX series is a new series of, is the highest quality cards, time to market is expected in July or August this year. Ning Chen: in March, we discussed, card cameras face a number of challenges, such as the impact of smartphones on it, as well as the cardCamera how to continue to develop. Telephoto, we have introduced the 16 times, 32 times. DSC-RX100 is another new Sony card. Hope that the RX products open up a whole new market, this is our major consideration. Media: Guo said that the "black card" black horse of the card in the camera. Media: today I see DSC-RX100 sensor using a 1-inch, why not have a bigger sensor? The cleverdragon: If you can use a larger size of the sensor, we also hope that, but doing so would change the size and weight will also increase, as a single, single-user machine, sensor size should be enough for now, we design DSC-RX100 the main idea is to take into account the volume and paintingMass balance. Media: DSC-RX100 for compare the high pixel LCD screen, Sony is in the LCD screen with a number of new technologies? Yang Jian: the 3-inch screen, 1.23 million pixels, is the highest in the industry, we have been using TruBlack, WhiteMagic LCD screen, even if the external environment is visibleUnder the conditions, you can achieve better results, because joining TruBlack, WhiteMagic is increases white pixels, LCD is better than ever. Media: DSC-RX100 pricing and NEX, Sony, how to distinguish between the two pieces of the market? Ning Chen: this question and answer question is similar IFor target customer is different, a single user is a single machine, is a card machine upgrade users, while prices in consolidated stage, but the consumer groups are not the same. Media: this technology in focus there any introduction of new technology? Did focus on professional photographers care about speed improvements? Yang Jian: when we throughout the spring of this year, we canSee lots of user feedback spring new product focus is very fast, DSC-RX100 and spring is used as new AF system. The cleverdragon: when developing lenses, has considered the issue of focus optimization, particularly new models this year. DSC-RX100 lenses are also our own development, so the focus is very fast. Media:Attachment issues, DSC-RX100 major is a professional photographer or enthusiast, why not consider the above to do a Flash hot shoe? I see the official annex only a true leather bags. A more classic styling products like this, does not take into account other attachments, such as similar handles enhance the feel of attachment? The cleverdragon: is now consideredPursuit of smaller, as a single user. Some customers love these accessories, but increases the volume of the body, so we decided to spare parts only current package. Media: DSC-RX100 as a single, single main standby machine, Carl. Zeiss lenses, 28 mm F1.8 maximum aperture, the lens, whyCoke ratio of only 3.6 times? We know that many machines, similar to the Canon X100V is usually used more than 5 times or 5 times times wide zoom ratio. Yang Jian: users would like to get an optimal picture quality, Carl. Zeiss we carry 28-100mm Coke, for ordinary users, pay attention to is the variable number of Jiao Bei, but on a single, single user, they valueCoke-what is for what, from 28-100mm on the backup machine can sweep the street, outdoor, portrait, or even take some distant scenery. The information is passed to our clients we are equipped with Coke is for users to achieve the same in the best shot, not just 3.6 times, 3.6 times followed by 28-100mm of Coke, for users to have a more realisticSignificance. Media: the DSC-RX100 with the aperture of 1.8, which aperture is the best picture quality is? Yang Jian: the problem is that many photographers asked, two suitable reduction is also a suitable reduction, we believe Karl. Zeiss quality is provided to the user the best of, at different times, using different apertures, is based on shooting requirements. Such as roomNeed 1.8-2.0 in time, require a large aperture, outdoor narrow aperture, and better the foreground and background contrast. So our suggestion is, as long as this Carl. the new Zeiss lenses, think made without any worries. Media: now in addition to camera view my site here, video, shooting can be 5N level: level？ Yang Jian: shooting video we have 1080P AVCHD high definition mode, shooting fun, you can implement shutter priority, under different p, s stalls can be achieved, in the photographic process can also enjoy a good video of shooting fun. Photographing in addition to static images, dynamic screen shot, DSC-RX100, can bring a lot ofThe fun.